Activities

GOALS
Support the increase in quality and quantity of tourist flows in all the Italian wine-growing areas. Qualify the tourist services of the Wineries and of the wine-growing districts. Enhance the image, economic and occupational prospects of the wine-producing areas. Provide the input for interpreting the tourist flow, in light of current trends, behaviour and expectations of the wine tourist. Identify the various forms for organizing, managing and promoting wine tourism.

TRADE SHOWS

• Vinitaly (Verona)
• Salone del Vino (Torino)

RESEARCH
Collaboration and specialized research with Universities, research centres and wine institutes.

CONFERENCES

• Transnational seminars.
• Cultural exchanges with European partners.

COMMUNICATION

• Brochures, posters and billboards
• Guidebooks
• Collaboration with national guides
• Internet catalogue of the member wineries
• Press office

ITINERARIES
Mapping and planning of wine tourism itineraries for individuals or groups, through the member wineries, by organizing guided tours and tastings. The itineraries are organized to involve restaurants, wine bars, artisans and cultural and naturalistic activities and are managed in collaboration with local tour operators.

EDUCATION
ORGANIZATION OF COURSES

• Expert in winery hospitality
• Wine-guide